About Bowtie Beacon
One control plane for every launch.
Bowtie Beacon is a marketing-intelligence platform that unifies ad spend, audience data, landing-page conversions, and server-side attribution across every channel a modern launch runs on. Built for crowdfunders, game studios, SaaS founders, and D2C operators who need to see — in one place — whether their campaigns are actually working.
Who we serve
Beacon is opinionated — built specifically for teams running time-bound launches where every advertising dollar has to convert. We currently support four verticals:
What Beacon does
Six capability pillars. All of them are live today — there is no fictional roadmap content on this page.
Cross-Channel Ad Intelligence
Connect every ad platform you run, in one dashboard. Beacon pulls spend, impressions, clicks, conversions, creative performance, and audience demographics from each platform's native API and normalises them so you can compare like-for-like.
Conversion Studio Landing Pages
A free-form, Canva-style landing-page builder with brand-aware templates, drag-and-drop canvas, version history, and auto-published URLs at /LP/your-page-slug. Forms wire automatically into Mailchimp + tracked pixels.
Pixel Health Dashboard
Every page Beacon publishes auto-embeds the pixels you've connected — Meta, Google, X, Reddit, GA4. The Pixel Health page verifies each pixel is firing correctly using the platforms' own validation APIs (Meta CAPI, Google Measurement Protocol), so you catch mis-configurations before campaigns spend a dollar.
Profit Compass
Scenario planner powered by Asteria, our marketing-finance AI. Set a launch goal, plug in real campaign data, and Asteria models the ROAS, breakeven, and burn-rate paths you'd need to hit the target. Iterates with you in a chat-style interface.
Siren Prime — Self-healing platform
Background agents that monitor every connected ad platform's API for sunsets, version bumps, and outages — and patch the integration without requiring a redeploy. If Meta Graph API rolls from v20 to v21, Beacon keeps running.
Server-side Conversions API
Browser pixels alone miss 30–40% of conversions due to iOS privacy rules and ad blockers. Beacon also dispatches every conversion event server-to-server via each platform's Conversions API, recovering attribution that would otherwise be lost.
Integrations live today
Beacon connects to each platform using its official OAuth flow + documented APIs. Tokens are Fernet-encrypted at rest and access is scoped to the minimum needed to read campaign performance and dispatch conversion events.
Additional platform integrations are added based on demand from active customers.
Google Ads API usage disclosure
This section documents how Bowtie Beacon uses the Google Ads API, Google Analytics 4 Measurement Protocol, Google Tag Manager API, and YouTube Data API. It is provided publicly (no login required) in support of our Google Ads API Developer Token application.
What we use the API for
- Read campaign, ad-group, and conversion performance for the operator's own Google Ads account.
- Upload offline conversions captured on Beacon-hosted landing pages back into Google Ads via the standard conversion-upload API.
- Read GA4 reporting metrics + send server-side events via Measurement Protocol.
- Optional: read YouTube channel + video performance for customers running launch trailers.
What we do NOT do
- No automated bidding agents — humans make every budget change.
- No ad creation, ad editing, or campaign launching via the API.
- No data resale, no audience monetisation, no syndication to third parties.
- No access to accounts the operator has not personally authorised via Google's OAuth 2.0 flow.
Who can use it
Only authenticated Bowtie Beacon customers (marketing operators, agencies, and in-house ad managers) running their own paid campaigns. Each user explicitly connects their own Google Ads + GA4 account through Google's OAuth 2.0 consent screen and can revoke access at any time from myaccount.google.com/permissions.
How we handle the data
OAuth refresh tokens are Fernet-encrypted at rest, scoped to the minimum needed (read campaign data + write offline conversions), and never shared outside the operator's tenant. Performance data is cached only for dashboarding and is purged on customer request or account deletion. Details in our Privacy Policy and Data Deletion procedure.
For Google Ads API Compliance reviewers: the live product walkthrough is also accessible at /pricing (no login) and the connection UI is documented at /for-crowdfunding (one of our four vertical landing pages). Direct questions to hello@bowtieanalytics.com — we respond within one business day.
The company
Bowtie Analytics builds marketing-intelligence tools for independent launchers. Beacon is our flagship product. We operate out of the United States and serve customers globally. Reach us at hello@bowtieanalytics.com.
Our Privacy Policy, Terms of Service, and data-deletion procedure are publicly available without an account.
Want to see it work?
Browse pricing or create a free account to connect your first integration in under three minutes.